May 18, 2014 by Ozgur Ozden
After completing the reading for this week, i have decided to focus on mobility and mobile platforms available today in little bit more details.
Mobility: With the increase in technology and especially in high speed connectivity, mobile use for accessing information is becoming very common and acceptable these days. People would like to carry information around and access anytime when they require. According to Laudon & Traver (2013) amount of purchased notebooks passed the classical desktop computers in 2008. In addition to this, 20 million people in the UK currently using tablets and share of these devices in mcommerce is around 58% according to emarketer report (2013). The number of people using a tablet will increase to 90 million in 2014 for America. İn January 2013 number of Facebook connections using a mobile device surpassed the number of desktop connection. So basically people would like to use technology on the go and in my personal opinion i do see tablet as a better market compare to mobile handheld devices.
In 2012 market for applications grew 67% and advertising market for the mobile devices increased by 33% in 2012 according to emarketer report (2013).
Another report from Rao (2011) predicts that the mobile commerce market will increase to $31 billion in 2016.
So people are using tablets and mobile devices, market is literally booming but what are the companies are doing to cope with this demand?
In 2012 company called HawkPartners reviewed the mobile web sites of 100 very reputable US online retailers and found out that only 3 out of 100 has a website completely designed and suitable for mobile viewing.
As we have explained before, there are many advantages for using tablets and mobile devices. You can use them when you are travelling, sitting in a train or waiting in a que. ITU (international Telecommunication Union) declared that there will be around 7 billion cellphones in use in 2014. So choosing a suitable and well defined mobile platform becomes very important.
Currently we have various mobile platforms such as iOS, Windows Mobile, Bada, Android, Symbian, blackberry and obviously they all have different functions and properties. Market share of these platforms are indicated below Amelichev & Dorokhova (ND).
Figure: Operating systems and market share, from Amelichev & Dorokhova (ND)
Symbian is developed and designed by Symbian Foundation, Sony Ericsson, Nokia and Motorola. İt is an open source platform. its operating system is based on microkernel system so it is very reliable and strong.
BlackBerry is developed and designed by a company named RIM (Research in Motion). It is not an open source platform and Java can be used for developing its applications.
Windows Phone as you can guess it is developed and maintained by Microsoft. It is a small and compact version Windows CE. Mainly used on windows based phones.
iPhone platform is created and maintained by Apple. It is a closed-source platform and comes with SDK to prepare application. Originated from MAC OS system and custom designed for iphone. Objective- C can be used for developing various applications and its very reliable and stable. Applications can be found on Apple App Store.
Android is developed and maintained by Open Handset Alliance where Google takes the lead. It is an open-source platform and it can be used in many different devices. It is based on Linux platform. Android applications are written in Java and then compiled into a form called dex file. These dex files then compressed into a file called apk (Android Package)
Bada is created and maintained by Samsung. Its applications can be found on SamsungApps.
All these platforms have different properties and purposes as described by Amelichev & Dorokhova (ND) and companies using these platforms can be given as:
Figure: Supporters of mobile platforms from Amelichev & Dorokhova (ND)
Today all these platforms somehow translated into tablets and i do see use of tablets as a genuine mobile devices that we will be using in the future.
Laudon, K.C, Traver, G.C., (2013, p322), E-Commerce 2013 Business.technology.society., New York, 9th edition, Pearson Education Limited
eMarketer Report (2013), Tablets to Account for Over 10% of UK Retail Ecommerce Sales,(online), Available at:http://www.emarketer.com/Article/Tablets-Account-Over-10-of-UK-Retail-Ecommerce-Sales/1010421 [Accessed at: 15.2.2014]
Rao, L (2011) ,U.S. Mobile Commerce To Reach $31 Billion By 2016 (Online) Available at: http://techcrunch.com/2011/06/17/forrester-u-s-mobile-commerce-to-reach-31-billion-by-2016/ [Accessed at: 15.2.2014]
zmags Report (2012), Mobile and Tablet e-Commerce: Is Anyone Really Ready?, (Online), Available at: https://www.mitx.org/files/zmags-top100-web.pdf [Accessed at: 15.2.2014]
international Telecommunication Union report, (2013), Mobile subscriptions near the 7‑billion markDoes almost everyone have a phone? (Online) Available at: https://itunews.itu.int/En/3741-Mobile-subscriptions-near- the-78209billion-markbrDoes-almost-everyone-have-a-phone.note.aspx [Accessed at: 15.2.2014]
Amelichev & Dorokhova (ND) Comparison of Modern Mobile Platforms from the Developer Standpoint, (Online), Available at: http://www.fruct.org/publications/fruct8/files/Dor.pdf [Accessed at: 15.2.2014]